A step toward inclusion: Fenty Beauty review

Issra Said and Anai Freeman

The talk of Fenty that is currently ruling the Internet does not seem to be coming to an end any time soon. Singer Rihanna debuted her makeup brand, Fenty Beauty, on September 7th. Much of the general public is pleased to receive more than just music from their pop culture favorite.

Rihanna focused on the face for this launch, with seven base products and one lip gloss. She also came out with application tools, including makeup brushes and a beauty sponge.

The singer’s goal with this line is inclusivity in beauty. She came out with her collection announcing, “Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures, and races.” Those that find trouble picking out a foundation shade at cosmetic counters were pleased to learn about Rihanna’s mission. Nurse Krystal Robertson, who is albino, took to Instagram to express her happiness about the foundation matching her complexion completely.


I, personally, can only speak on behalf of three products out of the line: Pro Filt’r Soft Matte Longwear Foundation ($34), Killawatt Freestyle Highlighter in Ginger Binge/ Moscow Mule ($34), and Gloss Bomb Universal Lip Luminizer ($18). All of which I do not regret purchasing, regardless of the splurge.

The foundation gives an airbrushed finish. Despite initially anticipating the product to apply cakey because of its matte finish claim, the foundation instead provided a more natural “my face but better” finish. To complement my new foundation, Killawatt comes with both a blush and a highlighter of similar hues. Ginger Binge is a copper blush, whereas Moscow Mule is a rose gold highlighter, both with shimmery compositions. Glowing never felt so easy. Though, I was slightly disappointed by the lip gloss. Rihanna coins the lip gloss as universal; however, is more of a slightly tinted clear gloss on those who have pigmented lips like me. In reality, I never pass up a nice sheen to the lips, so I continue to wear it daily. Overall, the collection was a hit for me, and not just because Rihanna was the mastermind.

In all hope, beauty brands will follow suit and begin to consider the multitude of shades and tones in the world with their upcoming makeup collections. For now, however, those interested in RiRi’s collection can head to the Sephora in the lower level of JcPenney’s at Crossroads Mall. The Galaxy holiday selection of Fenty Beauty, in addition, is now available.